Hiatus Over, The Six Qualities of Areté, and "Dudes"

We're back!  It's good to be back!  The short hiatus we've had over the summer since Understanding Day is finally at an end, and our weekly services (which we call "convocations") are happening again- slightly later time but same place: 7135 Amherst St, La Mesa, CA 91942 on Sundays at 1pm Pacific Time.  Whether you've attended in the past or have only ever thought about it, we'd love to see you in person for our convocations!  It makes a difference to us to have more people to feel a community with, and we're sure it'll make a difference to you as well to join us.

During the hiatus, Supreme Mugwump (yes, that's really his title) Colin Campbell spent a lot of time considering how to make Aretéanism more accessible, and easier to communicate with others.  The result is that The Thirty Aims of Areté, which were organized into three categories of ten aims each, have now been reorganized into six categories of five aims each: The Six Qualities of Areté.  While these qualities are based on groupings of The Thirty Aims, the Six Qualities are also meant to stand alone- acting as statements of what we believe to be the fundamental characteristics of Areté.

These six doctrinal concepts really aren't new, of course- they represent things that the Assemblage of Areté and the religion of Aretéanism already professed.  The Six Qualities of Areté do have their own unique meanings however, which are considered to be of slightly higher importance than the granular detail of the Thirty Aims.

The Thirty Aims aren't going away, and naturally we still encourage all our adherents to memorize them if possible, but The Six Qualities provide a more elegant answer to the question, "What does it mean to 'be people of Areté'?"  The answer is:

We believe in being practical, thoughtful, virtuous, loving, visionary, and great people and peoples.
  • We believe that we should be capable of achieving physical success in the world.
  • We believe that we should develop keen mental faculties to improve ourselves and the world.
  • We believe that we should always be upright and good in our behavior.
  • We believe that we should have real care for our fellow human beings.
  • We believe that we should look to and plan for the future in order to build greater success.
  • We believe that we should be more than simply “good”...  Instead we believe that we should strive for greatness in the way we live our lives.

As of today, our website, areteanism.org has been updated with detailed explanations of all of these points, as well as some minor cosmetic changes.

As one final doctrinal change, it has been decided to change our official call and response so that we no longer say "dudes" at the end.  This change was decided on partially to avoid any debate about the gendered nature of the word, but even more so the decision was made in order to provide a small degree of distance from the 1989 film "Bill and Ted's Excellent Adventure".  To be clear, this was not a move made out of copyright fears, as that should be a non-issue.  Rather, it's come to the attention of Colin that despite his (and many other people's) love of that movie, not all people do- and more particularly, as time passes the movie may lose its cultural relevance.

The new call and response is simply: "Be Excellent to Each Other..."  "...and Party On!"

  • (or perhaps "...and Party On, Heroes!" if one prefers)


No one's going to get in trouble for saying "dudes" or anything ridiculous like that- we do believe in The Third Tenet of Areté after all... "The Intent of the Law, Is the Law".  All we're doing is changing our official recommendation for what is said from the pulpit.

We hope everyone has had an excellent summer, we hope that these minor changes will bring even just a slight addition of Areté into your lives, and we very much hope to see you in one of our convocations!

Be Excellent to Each Other... and Party On!

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